Pinnacle Formula

The Pinnacle Formula - 8 Steps to Success


Goals and Objectives

Our focus with each client is to develop a true understanding of the specific goals and objectives for each facility. Our Executive Team is initially engaged to spend time with key representatives from the facility including Board of Directors, owners, and employees. During this phase, we ask specific questions and listen carefully. This information is carefully analyzed and combined with our extensive knowledge base in all aspects of club operations to establish a solid direction for the future. It is also imperative to match those plans with the economic profile of the community, the desires of the members/customers and the overall potential of the facility.


Internal Evaluation

Once we identify and understand the scope of the project, we begin with a detailed assessment and evaluation for each area of the operation. This includes reviews of operating procedures as well as communication with key managerial staff. Our evaluation utilizes experience from our Executive Team to assemble the property’s information and measure the business guidelines against Pinnacle Golf Properties’ proven formula for success.


Summarize Findings

A detailed summary of current operating standards is compiled along with our recommendations for changes and improvements to maximize the efficiency of each department.


Design Plan

Following the analysis phase of the transition, a detailed plan is created based on specific standards and operating procedures custom designed for each individual facility. This roadmap is clear, concise, and measurable.


Implement and Execute

Following development of a customized plan specific to the needs of the facility, it is then implemented via the Executive Team. Our group works closely with each facility to ensure each area of the transition plan is executed accurately and consistently. These include facility audits, training, professional development, and business forecasting.


Evaluate and Measure

With each facility, our team evaluates and measures desired results based on a specific task and timeline criteria. The golf business offers ever-changing scenarios, and it is imperative the business is monitored daily. The Pinnacle Advantage allows consistent oversight by our team of industry experts.


Modify and Monitor

Based on specific criteria of evaluation, each facility is reviewed within a structured guideline based on all necessary aspects of the plan. Facility goals are measured daily, monthly, quarterly, and annually. We monitor progress and adjust current operating plans to changing market conditions. During this phase, any modifications or changes required will be implemented and adjusted within the day-to-day operations and the master plan of the facility.


Pinnacle PEAK Performance

All employees are fully trained under our proprietary PEAK Performance Training Program.  Specifically designed for our operating structure, this program focuses on traits and requirements for our people. The foundation for PEAK Performance is built from four strategic traits:

(P)rofessional   (E)thical   (A)ppreciative   (K)nowledgeable

Our mission is to produce a superb product that members and guests will enjoy. As part of this mission, we provide outstanding personalized customer service at every interaction. We demonstrate a sincere sense of urgency to each member and guest. Our work is conducted with the utmost integrity and attention to detail. In order for our success formula to be effective, there are specific parameters and business objectives necessary to define the long-term strategy for both our company and the facilities we are engaged to operate.  Our services are only offered to non-competing properties within a select demographic market.